Wheaton Academy
Athletics Branding Guide
The purpose of this page is to help you understand how to implement Wheaton Academy branding guidelines across all Athletics communications.
Introduction
The Wheaton Academy usage guide is created to help us communicate to our varied audiences with consistency and clarity. The more unified we are in our communication and presentation, the more we reinforce our brand and identity. The more we reinforce our brand, the more successful we will be at building the community of Wheaton Academy (students, faculty, donors, etc)… the more we will impact the lives of students.
If you have a question on a situation not covered in these guidelines, please contact Angela Webster. We’re here to help.
Institutional vs. Athletic Branding
Athletics communication and apparel should only use Wheaton Academy’s athletic branding. Avoid using institutional brand marks on athletics communication and apparel.
Institutional Brand
Athletics Brand
Logo Lingo
Logo Lockup
WA Icon
Wordmarks
Sport-Specific Lockups
Wordmarks for Uniforms Only
Short and sweet of it: Athletic gear is advertising and brand reinforcementfor the school—so, unless it’s a uniform, every garment must include “Wheaton Academy” on it somewhere.
Which file type should I use? AI, EPS, or PNG?
If you are sending a logo directly to a vendor, ask them what file type they prefer.
- AI and EPS are interchangeable file types. Both can be opened using Adobe Illustrator. These are both vector files. That means they are made up of mathematical values rather than pixels. As a result, they are infinitely expandable and will not become blurry when enlarged.
- Similar to JPGs, PNG files are pixel-based, so if you expand the file beyond its original size, it will begin to become blurry.
- You may not be able to open AI and EPS files if you do not have Adobe Illustrator downloaded to your computer. However, if you drag and drop these files into a document, they should appear in the same way that a JPG would appear.
Common Misuses
Please avoid these misuses of our identity.
Never add elements to the logo—this includes taglines, titles, or club names underneath the logo or logotype.
Never use unapproved colors. The logo must always be in maroon or white.
Never add an outline
Never alter the type
Never alter the proportions of any logo
Never use retired logos
Never skew the logo
Never rotate the logo
Never add graphic embellishment (ex: drop-shadow)
Never overlap logos
Never add elements to the logo
Never dissect the logos
Never add genders to the sport specific athletic logos
School Colors
The color standards that apply to the Wheaton Academy visual identity are detailed here. Color specifications must never be altered under any circumstance.
Which color code should I use?
Different types of color codes are used for different mediums and purposes.
- CMYK is used for 4 color printing – use this color code if you are printing on our local printers or through Alpha.
- RGB and HEX values are both used to render color on a screen. If your piece will be viewed digitally, you should use one of these color codes.
- A Pantone color is used to specify a custom ink. For this reason it is typically an added cost. Custom inks can only be used when printing with specialty printers (ex: Yorke).
Maroon Values
Pantone 7421
CMYK: 18, 100, 45, 67
RGB: 90, 7, 34
HEX#: 5B012E
Nike: Dark Maroon
Gray Values
Pantone 427
CMYK: 7, 3, 5, 8
RGB: 208, 211, 212
HEX#: D0D3D4
White Values
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX#: FFFFFF
Athletics Font
Forza is a commercially available font suggested for use in support of the Wheaton Academy athletics visual identity. Use this font in conjunction with Wheaton Academy athletics logos and word marks for collateral and communications, i.e. posters, brochures banners, digital and social media, etc.
To install Forza on your computer, please a request to email Angela Webster.
Examples
Each of the specified fonts include several weights and variants. Use this flexibility in communications to establish hierarchy of message. Use the Forza font for headlines and sub-headlines, use the Montserrat font for body copy as shown in the example below.
Purchasing Gear
When you send a project to print, there are some details that you need to include for the vendor. Check this list to see if you’ve covered all your bases.
Consult the branding guide
Work with a vendor to select garments and develop a design mock-up
Submit mock-up to Brad Byrne for approval
Guidelines for Ordering Uniforms
Because the uniforms are used in competition & on the court/field ONLY, they do not need to include “Wheaton Academy.”
Color of garment: maroon, white, or gray
Color of logo: maroon or white
Logo options:
• Uniform Wordmarks (Wheaton or Warriors)
• WA Icon optional
Does it need to include “Wheaton Academy”: NO
Other typography (i.e. sayings or names): Not an option; Numbers should be printed in Forza font
Submit mock-up to Brad Byrne for approval
Guidelines for Ordering Practice Gear & Optional Gear
Color of garment: maroon, white, or gray
Color of logo: maroon or white
Logo options:
• Lockup
• WA Icon + Wordmark
• Sport Logo + Wordmark
Does it need to include “Wheaton Academy”: YES
Other typography (i.e. sayings or names): Use Forza font
Submit mock-up to Brad Byrne for approval
Guidelines for Ordering Senior Night T-Shirts
Color of garment: up to you!
If you are printing more than 100 t-shirts, we ask that you use maroon, white, or gray, as the t-shirt color.
Color of logo: maroon or white
Logo options:
• Lockup
• WA Icon + Wordmark
• Sport Logo + Wordmark
Does it need to include “Wheaton Academy”: YES
Other typography (i.e. sayings or names): Use Forza font
Other designs: up to you!
Submit mock-up to Brad Byrne for approval